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IAB Conversations: InSkin Media on Creativity, Engagement and Programmatic
IAB Australia recently sat down with InSkin Media’s Hugo Drayton (CEO) and Matthew Newcomb (GM Australia) at InSkin’s Sydney office to get their opinion on the value of creativity in advertising, InSkin’s recent research on visual engagement and the effect programmatic is having on digital advertising as things become increasing automated.
“InSkin Media is focused on delivering the most effective advertising formats. We are renowned for our use of technology in a very creative way,” Hugo Drayton, CEO, InSkin Media
From left: Matt Newcomb (GM, InSkin Media Australia) and Hugo Drayton (CEO, InSkin Media).
Matt is responsible for developing key partnerships and establishing InSkin’s presence in Australia, alongside its existing operations in London, Hamburg, Hong Kong and Singapore. He has a wealth of experience, previously leading sales at Adshel, and holding senior commercial roles at both Fairfax and News Corp Australia.
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