High Impact Video – Dubai Tourism heats up summer
SUMMER IS DUBAI
It’s certainly not London, in any case! This summer coincides with Ramadam, a fascinating time to experience wonderful cultural events in Dubai. To celebrate, Dubai Tourism and boutique creative agency Orchestra, are bringing their campaign to life, and promoting emirate-wide offers, through ISM’s unique interactive i-Roll format.VIEW DEMO
ISM LAUNCHES PAGESKIN PLUS
PageSkin Plus is the latest innovation from InSkin Media. It comprises all of the eye-catching features of a PageSkin, with an extended header unit for maximum creative impact. A single, fully optimised creative, frequency capped to maximise reach across ISM’s premium advertising network, the branding remains visible as the user scrolls the page. Creative, premium, effective.VIEW DEMOS
REVENUE VS USER EXPERIENCE
Online video presents a real opportunity for advertising brands to reach consumers in an engaging environment, where average time spent far exceeds standard online web pages. Mark Davey, ISM’s European Publisher Services Director, discusses how to strike the balance of monetising video content, without alienating the user. READ ARTICLE
THE BEST OF INSKIN VIDEO
ISM’s first format to market, back in 2009, InSkin Video is an interactive display ad format that wraps around shortform video. A high-impact, non-obtrusive alternative to pre-roll, with eye-catching design, unparalleled brand dwell time and massive CTRs, here’s a showcase of some of the best creative from the last few months.VIEW SHOWCASE