Are Marketers Loosing Their Power?
InSkin Media recently sponsored this years’ Global Brand Think Tank 2015, a forum designed for senior marketers of global brands.
The event featured high-level speakers from Barclaycard, IBM, McKinsey & Company, Chartered Institute of Marketing, EasyJet and Accenture which was split into 4 main areas: Power of traditional vs new marketing practices, Power of Digital, Power of Talent, Power of Procurement.
There were over 100 attendees from a wide range of sectors in International marketing: FMCG, Financial Services, Luxury, Technology, Energy, Retail and Automotive. The event was sponsored by international media brands: Wall Street Journal, Bloomberg, CNN, Fox Media, InSkin Media and McKinsey&Company.
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