February's news from ISM Asia

The Hobbit wins the Engagement Battle

with InSkin VideoPromoting the latest Hobbit movie in Hong Kong, Warner Brothers took advantage of the multiple click events in the InSkin Video format to encourage user engagement with the campaign. Directing to the Orc Attack game or video trailer in the bespoke browser execution, as well as the movie’s Facebook page, the campaign got high click-through-rates and huge dwell times.View the campaign stats in the online case study.VIEW CASE STUDY

18 February 2014Kung Hei Fat Choi!The InSkin Media team wishes you a happy and prosperous year of the goat!KUNG HEI FAT CHOI

13 February 2015180 seconds with Next Media’s Carina YipIn ISM Asia’s latest 180 seconds with… interview, we hear from NextMedia’s Carina Yip, on the need for greater creativity in digital strategy, and leveraging the latest technology to enhance campaign impact, engage users and optimise efficiency.READ INTERVIEW

12 February 2015Meet the ISM Asia Team at the Festival of MediaWe’re looking forward to attending the Festival of Media Asia Pacific in Singapore in March.Please contact us to set up a meeting with Angeline Lodhia, General Manager, and the ISM Asia team, at the event.CONTACT US

28 January 2015ISM opens Australian office in SydneyWe are delighted to welcome Matt Newcomb to the team, as General Manager, Australia.Based in Sydney, he will be responsible for developing key partnerships and establishing brand presence in Australia for ISM, alongside our existing operations in London, Hamburg and Hong Kong.READ MORE