Thursday, 17 September 10:00 – 10:45 CET Seminar 2, 2nd floor, Congress Centre North
Viewability – Transparency, Trust and Meaningful Measurement
Join our expert panel from MediaCom, CBS Interactive, Moat and ISM to discuss the obstacles and opportunities of online ad viewability.
Led by Dominic Finney, Founder and Director of FaR Partners, there will be a short presentation on ISM’s recent viewability project – Viewability- Transparency, Trust, and Meaningful Measurement – followed by a lively discussion covering all sides of this topical debate.
Steve has over 10 years’ experience in the digital advertising industry, and is responsible for InSkin Media’s global commercial strategy. In the UK, he is Chairman of the IAB Video Council, and represents the video sector on the IAB Viewability Committee.
Hope to see you there!
If you can’t make the seminar, but want to know more, visit InSkin Media’s stand in Hall 7, Stand A046 A048