Darryl Choo Takes the Helm at Inskin Asia
Moves up to Asia Sales Director, with commercial responsibility for the entire region
LONDON, UK — Inskin Media, the world’s premier provider of high-impact digital display advertising, announced today that Darryl Choo will be taking over as Sales Director, Asia, for Inskin Media. In this role, he will be responsible for growing Inskin’s client base and revenue across the Asian continent.
Inskin Media has been working with a range of agency and brand partners in the region since 2013. It has also developed key partnerships with a range of premium publishers across Asia. Choo will spearhead both ongoing relationships and new initiatives to drive Inskin’s regional growth.
“Inskin delivers unmatched value for brands,” said Darryl Choo, Sales Director, Asia. “It brings together outstanding design, an unmissable format and premium publishing environments to create incredibly powerful brand advertising. Our SEA and Hong Kong teams are deeply committed to providing clients the value that they deserve, and I am delighted to be leading the next wave of the company’s expansion in Asia.”
Choo moves up from his previous role as Head of Sales, Southeast Asia, where he has been managing commercial relationships since January 2019. He will continue to be based in Singapore.
“Asian economies have been growing rapidly, with Asia set to lead global GDP growth over the next decade,” said Matthew Newcomb, CEO, Inskin Media. “Darryl’s deep understanding of the regional markets and his experience and relationships across the digital advertising industry here make him the obvious choice to take on this leadership role.”
Globally, Inskin delivers high-impact, brand safe, non-intrusive campaigns to more than 1,000 premium websites, in partnership with over 200 major global publishers. The company trades using both programmatic and direct approaches, and can target using contextual, first-party and third-party data. It is headquartered in London, UK, with additional offices in Amsterdam, Hamburg, Kiev, Sydney, Singapore and Hong Kong.
For more information: Inskin Media – marketing@inskinmedia.com
About Inskin Media
Inskin Media specialises in rich-media branding formats, combining a focus on design and technology to maximise the value of every single impression. The company partners with over 200 publishers and delivers campaigns to more than 1,000 premium websites globally. Inskin has delivered successful campaigns for over 1,000 blue-chip brand clients. It holds the IAB’s Gold Standard as well as the DTSG Brand Safe certification, supports direct and programmatic bookings, and works with leading data providers to support first and third-party data targeting options. Since its launch in the UK in 2009, Inskin has grown from a start-up into an international business, employing 100 staff across its London, Amsterdam, Hamburg, Kiev, Sydney, Singapore and Hong Kong offices.
#salesdirector #Inskin #brand #promotion #news #asia #digital #advertising