Building a brand in the digital landscape
“Brand building is a complex business, and the digital world offers marketers many channels to get your brand message across. With consumers now on multiple screens and constantly connected to the internet, how do marketers reach through the noise and make a success within this digital landscape.”
InSkin Media’s UK Sales Director, Evan Russell, will take to the stage at 10am, to present his session on the role of the ad environment in brand-building activities. Based on our latest research, with partners Rapp, and Cog Research, he will explain the influence of the digital advertising environment on brand perception and trust.
Date: Thursday, 13 November, 2014 Time: 9am Registration and Breakfast / 9:15 – 11:50am Location: IAB Offices, 14 Macklin Street, London, WC2B 5NF