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CASE STUDY: Sony Pictures with PageSkin Plus
Updated: Mar 12, 2021
Multi-screen PageSkin campaign achieves 86% viewability rate and 58 seconds in-view time
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InSkin Media and M2M partnered on a high impact, rich-media online brand campaign for Sony Picture’s Sausage Party movie, aiming to:
Compel the target audience to see the Sausage Party movie at the cinema
Cut through all the entertainment options available to the core audience and make Sausage Party the first choice for comedy in opening week
The Solution – PageSkin Plus on Desktop & Tablet
An impactful, rich-media online display advertising format, which wraps around entire web pages in a takeover style, incorporating multiple CTAs and creative assets in the header and both sidebars.
The campaign ran on desktop and tablet across InSkin’s A-list, certified brand safe websites in Australia, including:
Research process
InSkin Media used a high quality webcam eye tracking system that delivered insights on where people looked and what they engaged with during the viewing process. This allowed the most accurate tracking possible, even when people moved, lighting changes or when the face was partially obstructed.
Eye-tracking results
PageSkin’s eye-catching creative execution achieved strong visual engagement in the header & both sidebars and retained users’ attention throughout the page browsing experience.
Viewing patterns / areas of interest
Moving heatmap on desktop
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