Updated: Mar 31
The campaign ran across InSkin’s portfolio of premium international publishers in the UK, Germany, France, Arabian Peninsula and targeted 18-34 year old male & female social sharers.
Raising awareness of the new Pringles Xtra crisp range
Driving consumers’ interaction with the brand by offering prize giveaways from Xbox
Investigating behavioural differences between UK, FR and DE
Overall CTR – 1.75%
Average dwell time – 94 seconds
Desktop CTR – 0.99% (benchmark 0.56% across desktop)
Tablet CTR – 2.99% (benchmark 2.20%)
InSkin used a high quality webcam eye tracking system that delivered insights on where people looked and what they engaged with during the viewing process. This innovative system allowed the most accurate tracking possible, even when people moved, lighting changed or when the face was partially obstructed.
Moving Heatmap Pringles Xtra, UK
Average time spent of Ad: 22.8%
Time to first fixation: 1.27 s
Viewing pattern/ areas of interest
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