CASE STUDY: Pringles Xtra with Evolve
Updated: Mar 31, 2021
The campaign ran across InSkin’s portfolio of premium international publishers in the UK, Germany, France, Arabian Peninsula and targeted 18-34 year old male & female social sharers.
Key objectives:
Raising awareness of the new Pringles Xtra crisp range
Driving consumers’ interaction with the brand by offering prize giveaways from Xbox
Investigating behavioural differences between UK, FR and DE
Key takeaways:
Overall CTR – 1.75%
Average dwell time – 94 seconds
Desktop CTR – 0.99% (benchmark 0.56% across desktop)
Tablet CTR – 2.99% (benchmark 2.20%)
Research process
InSkin used a high quality webcam eye tracking system that delivered insights on where people looked and what they engaged with during the viewing process. This innovative system allowed the most accurate tracking possible, even when people moved, lighting changed or when the face was partially obstructed.
Moving Heatmap Pringles Xtra, UK
Eye-Tracking Results:
Average time spent of Ad: 22.8%
Time to first fixation: 1.27 s
100% seen
Viewing pattern/ areas of interest
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