CASE STUDY: Pringles Xtra with Evolve

Updated: Mar 31


Pringles Xtra Evolve

The campaign ran across InSkin’s portfolio of premium international publishers in the UK, Germany, France, Arabian Peninsula and targeted 18-34 year old male & female social sharers.

Key objectives:

  1. Raising awareness of the new Pringles Xtra crisp range

  2. Driving consumers’ interaction with the brand by offering prize giveaways from Xbox

  3. Investigating behavioural differences between UK, FR and DE

Key takeaways:

  1. Overall CTR – 1.75%

  2. Average dwell time – 94 seconds

  3. Desktop CTR – 0.99% (benchmark 0.56% across desktop)

  4. Tablet CTR – 2.99% (benchmark 2.20%)

WATCH DEMO

Research process

InSkin used a high quality webcam eye tracking system that delivered insights on where people looked and what they engaged with during the viewing process. This innovative system allowed the most accurate tracking possible, even when people moved, lighting changed or when the face was partially obstructed.

Moving Heatmap Pringles Xtra, UK


Eye-Tracking Results:

  1. Average time spent of Ad: 22.8%

  2. Time to first fixation: 1.27 s

  3. 100% seen


Pringles heatmaps

Viewing pattern/ areas of interest


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