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CASE STUDY: Jeep Batman vs Superman
Updated: Mar 31, 2021
Jeep is the first advertiser to use InSkin’s bespoke mobile format, PageSkin Edge, on smartphone
InSkin Media worked with Maxus on a high-impact online branding campaign for Jeep, the first advertiser to use InSkin’s bespoke mobile format, PageSkin Edge, on smartphone. The client wanted to maximise brand awareness and drive viewability, targeting 30 – 50 year olds with young families. The campaign ran between 23rd Feb to 29th March 2016.
See the campaign highlights below:
The campaign ran on InSkin’s publisher portfolio of A-list, certified brand safe websites, including:
“The campaign achieved an average in-view time of 43 seconds per impression, with over 30% of all impressions in view for over a minute. Verified stats on active in-view times are a key additional reporting metric for us to prove the value of investing in high-impact formats, which focus on brand dwell time and quality engagement on smartphone devices, traditionally known for delivering high clicks and low dwell times.” Nicky Traynor, Account Manager, Maxus
Campaign Reporting (Powered by Moat)
* Percentage of impressions where viewability-related metrics were measured (number of In-View Measurable Impressions / number of Impressions Analysed). ** Percentage of impressions where at least 50% of an ad was In-View for at least one continuous second. *** Length of time an ad has been active and In-View.
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