Updated: Mar 31
To celebrate the 10th anniversary of HK Airlines, InSkin Media and MEC HK partnered on an impactful online display advertising campaign.
Drive awareness of HK Airline’s new brand image
Deliver a high-impact online campaign, promoting different in-flight services, including Business Class, ‘Sweeten You Up’ and new destinations
The Solution: PageSkin Plus with Evolve on Desktop
Moving heatmap on desktop
*Seen rate – Percentage of how many of the respondents that saw the stimulus actually saw the format **Revisit rate – Percentage of how many of the respondents that saw this format revisited it – looked at it, looked away, then back again ***Time to First Fixation – The average amount of time it takes for a respondent to see the format
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