Hong Kong Airlines celebrates its 10th anniversary with InSkin's PageSkin Plus ad format

Updated: Mar 31

To celebrate the 10th anniversary of HK Airlines, InSkin Media and MEC HK partnered on an impactful online display advertising campaign.

Objectives:

  1. Drive awareness of HK Airline’s new brand image

  2. Deliver a high-impact online campaign, promoting different in-flight services, including Business Class, ‘Sweeten You Up’ and new destinations

The Solution: PageSkin Plus with Evolve on Desktop


VIEW DEMODOWNLOAD THE CASE STUDY

Moving heatmap on desktop


Eye-Tracking Results:

*Seen rate – Percentage of how many of the respondents that saw the stimulus actually saw the format **Revisit rate –  Percentage of how many of the respondents that saw this format revisited it – looked at it, looked away, then back again ***Time to First Fixation – The average amount of time it takes for a respondent to see the format

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