CASE STUDY: Hasbro Monopoly Ultimate Banking
Updated: Mar 10, 2021
Hasbro’s ‘Monopoly Ultimate Banking’ campaign achieves 83% viewability and 72.5 seconds in-view time
The Objective
To build and drive awareness of a modern banking version of the Monopoly game – Ultimate Banking
To showcase the new game feature, an all-in-one Ultimate banking unit with touch technology
The Solution – PageSkin Plus on Desktop & Tablet
1) Eye-catching creative assets incorporated in the extended header
2) Interactive click-to-play video feature
3) Interactive pulsating product hot spots reveal more product information
4) Hasbro imagery and CTAs in both sidebars scroll the page with the user
The campaign ran on desktop & tablet across InSkin’s A-list, certified brand safe websites, including:
Eye-Tracking Results
Interactive click-to-play video & pulsating product hot spots incorporated in the PageSkin Plus header achieved strong visual engagement and 100% revisit rate.
Viewing patterns/ areas of interest
Moving heatmap on desktop
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