CASE STUDY: Bulova CURV

Updated: Mar 10




Multi-screen, rich-media PageSkin campaign achieves 83% in-view rate and 65 seconds in-view time

Following the launch of the world’s first curved chronograph movement in September 2016, InSkin Media and Ogilvy partnered on a multi-screen, rich-media campaign for Bulova, in order to promote the advertiser’s new 12-piece CURV collection.

The Objective




  1. Boost brand awareness in the UK, targeting 5 key cities: London, Manchester, Birmingham, Leeds, Glasgow

  2. Generate sales through retail partners, focusing on the key USP’s of the watch – high performance quartz movement, with a vibration frequency of 262kHz

  3. Campaign dates: 5 October 2016 – 4 December 2016

  4. Target audience: Male – stylish, brand conscious with higher income who like designer watches

The Solution




An engaging PageSkin Plus campaign with an integrated product hot spots feature, delivered across desktop, tablet and smartphone





  1. Eye-catching creative assets and the campaign video are incorporated in the extended header of the PageSkin Plus




  1. Multiple Calls-to-Action and the Bulova watch in both sidebars are always in view and follow the user on scroll




  1. Interactive product hot spots feature in the header reveals more product information

  2. SMARTPHONE DEMO

  3. DESKTOP DEMO

  4. TABLET DEMO

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