.png){kind=logo}
CASE STUDY: Bulova CURV
Updated: Mar 10, 2021
Multi-screen, rich-media PageSkin campaign achieves 83% in-view rate and 65 seconds in-view time
Following the launch of the world’s first curved chronograph movement in September 2016, InSkin Media and Ogilvy partnered on a multi-screen, rich-media campaign for Bulova, in order to promote the advertiser’s new 12-piece CURV collection.
The Objective
Boost brand awareness in the UK, targeting 5 key cities: London, Manchester, Birmingham, Leeds, Glasgow
Generate sales through retail partners, focusing on the key USP’s of the watch – high performance quartz movement, with a vibration frequency of 262kHz
Campaign dates: 5 October 2016 – 4 December 2016
Target audience: Male – stylish, brand conscious with higher income who like designer watches
The Solution
An engaging PageSkin Plus campaign with an integrated product hot spots feature, delivered across desktop, tablet and smartphone
Eye-catching creative assets and the campaign video are incorporated in the extended header of the PageSkin Plus
Multiple Calls-to-Action and the Bulova watch in both sidebars are always in view and follow the user on scroll
Interactive product hot spots feature in the header reveals more product information
Find out more about InSkin Media: