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CASE STUDY: Bordeaux Wines with PageSkin
Updated: Mar 31, 2021
InSkin Media partnered with Bordeaux Wines, who required a high-impact online branding campaign, to maximise brand awareness, drive viewability and increase brand consideration. The campaign was delivered across desktop and tablet with 3 different creatives.
Campaign Creatives (Roots, Butterfly and Bottles)
InSkin’s Solution
PageSkin – an impactful, rich-media online display advertising format, which wraps around entire web pages in a takeover style, enabling Bordeaux Wines to ‘skin’ multiple high-traffic web pages with a single booking. The brand messaging in the sidebars follows the user as they scroll the page.
Eye-tracking Research
InSkin used Sticky’s innovative webcam eye-tracking to investigate respondents’ visual engagement with the Boardeaux Wines campaign creatives. Bordeuax Roots Eye-tracking Results
Roots – Intelligently structured design drew attention to creative assets in the header and both sidebars
Bordeaux Butterfly Eye-tracking Results
Butterfly – Dynamically scrolling campaign creative re-engaged users in both sidebars
Bordeuax Bottles Eye-tracking Results
Bottles – PageSkin’s eye-catching creative execution achieved strong visual engagement and grabbed users’ attention throughout the page browsing experience