BRAND : DIGITAL – ISM Asia Breakfast Seminar
Effective Online Branding
Wednesday 12 February
Our expert guest speakers will share their insights on effective branding and engagement online. A sit-down champagne breakfast and an opportunity to network with industry professionals.
By invitation only. RSVP to angeline.lodhia@inskinmedia.com
Landmark Mandarin Oriental
Tian & Di Room, 7th Floor
Schedule
8
45
AM
Registration
Champagne reception and guest registration
9
00
AM
Breakfast
Breakfast is served
9
30
AM
Angeline Lodhia
The Consumer; We Are Online
9
45
AM
Tan Rahman
Intrusive vs. Relevant: where do we draw the line?
10
05
AM
Nicola Yates
Measurement of Brand and Engagement Online
10
25
AM
Steve Doyle
Current and Future Trends: Brand Impact and Viewability
10
45
AM
Speaker Panel
Why Branding Online? Opportunities and Challenges
11
00
AM
Networking
An opportunity to network with fellow media professionals
Speakers
Angeline Lodhia
General Manager, InSkin Media Asia
Angeline has a wealth of experience in the digital advertising industry, with particular expertise in brand engagement strategies and digital technologies. Angeline has been the lead in launching InSkin Media in the Asia Pac market.
Tan Rahman
Head of Digital, OMD Hong Kong
Tan is a digital industry veteran in Asia, having started his career with a major dotcom in the mid-nineties. He has worked in digital media, creative, technology and consulting, and has an all-round view of digital business and marketing strategies.
Nicola Yates
Regional Digital Director Asia Pac, Zenith Optimedia
Nicola has over 9 years of experience in the market working across the globe in the UK, Australia and Hong Kong. Her expertise covers various digital disciplines to meet brand and performance objectives.
Steve Doyle
Commercial Director, InSkin Media
Steve has over ten years’ experience in the digital advertising industry, and is responsible for InSkin Media’s global commercial strategy. In the UK, he is Chairman of the IAB Video Council, and represents the video sector on the IAB Viewability Committee.