BRAND : DIGITAL – ISM Asia Breakfast Seminar





Effective Online Branding

Wednesday 12 February

Our expert guest speakers will share their insights on effective branding and engagement online. A sit-down champagne breakfast and an opportunity to network with industry professionals.  

By invitation only. RSVP to angeline.lodhia@inskinmedia.com





Landmark Mandarin Oriental

Tian & Di Room, 7th Floor


Schedule


8

45

AM

Registration

Champagne reception and guest registration


9

00

AM

Breakfast

Breakfast is served


9

30

AM

Angeline Lodhia

The Consumer; We Are Online


9

45

AM

Tan Rahman

Intrusive vs. Relevant: where do we draw the line?


10

05

AM

Nicola Yates

Measurement of Brand and Engagement Online


10

25

AM

Steve Doyle

Current and Future Trends: Brand Impact and Viewability


10

45

AM

Speaker Panel

Why Branding Online? Opportunities and Challenges


11

00

AM

Networking

An opportunity to network with fellow media professionals



Speakers


Angeline Lodhia

General Manager, InSkin Media Asia

Angeline has a wealth of experience in the digital advertising industry, with particular expertise in brand engagement strategies and digital technologies. Angeline has been the lead in launching InSkin Media in the Asia Pac market.


Tan Rahman

Head of Digital, OMD Hong Kong

Tan is a digital industry veteran in Asia, having started his career with a major dotcom in the mid-nineties. He has worked in digital media, creative, technology and consulting, and has an all-round view of digital business and marketing strategies.


Nicola Yates

Regional Digital Director Asia Pac, Zenith Optimedia

Nicola has over 9 years of experience in the market working across the globe in the UK, Australia and Hong Kong. Her expertise covers various digital disciplines to meet brand and performance objectives.


Steve Doyle

Commercial Director, InSkin Media

Steve has over ten years’ experience in the digital advertising industry, and is responsible for InSkin Media’s global commercial strategy.  In the UK, he is Chairman of the IAB Video Council, and represents the video sector on the IAB Viewability Committee.

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