He moves from BBC Global News where he was account manager on advertising sales. Choo will head the sales team which was recently expanded with several hires in Singapore and Hong Kong.
Inskin Media has announced the appointment of Darryl Choo as Head of Sales for South East Asia. Heading up a newly expanded sales team, Darryl will be responsible for driving revenue in South East Asia.
Darryl, who has over a decade of advertising sales experience, will lead Inskin’s Singapore sales team. He joins Inskin from BBC Global News Ltd, where he was responsible for generating revenue from Singapore based media agencies, trading desks, DSP and direct clients. During his tenure at BBC Global News, Darryl was involved in closing BBC Singapore’s biggest contract at S$ 1 million, and was shortlisted for BBC APAC & EMEA 16/17 Employee of the Year Award in the Best New Content Deal category.
Since Inskin’s launch in Asia in 2013, the business has worked with over 60 blue chip brands including Samsung, HSBC, Universal Pictures, Tmall, Cathay Pacific and LVMH.
To meet growing demand, further recent hires have been made in Singapore, namely Enen Li as Commercial Manager, Arpana Sarkar as Senior Sales Executive and Sojin Park as Senior Sales Executive. The team will be working under Darryl’s leadership to accelerate commercial growth and expand into neighbouring South East Asian markets. New hires have also been made in Hong Kong, with Shui Leung and Ingrid Cheung joining Inskin as Commercial Managers.
On his appointment, Darryl commented: “I’m looking forward to joining Inskin at such a pivotal time for the business. I’m particularly excited about the opportunity to play such a vital role in Inskin’s journey as it ramps up its commercial strategy in the region. Inskin is a market leader and has an exceptional reputation for delivering not only creative and contextually relevant solutions for clients but also inventory of superior quality. I am proud to be able to contribute to the company’s forward-thinking vision, as well as working with a talented and ever-growing team.”
Angeline Lodhia, General Manager, Inskin Media Asia said: “We are delighted to welcome Darryl to Inskin. He has exactly the right mind-set and attitude needed to lead the sales team and grow our business in South East Asia – we are certain he will prove to be an invaluable member of the team. Darryl knows the industry inside out, and has established excellent relationships with agencies and clients.
It’s a great testament to Inskin’s maturing business that we are able to make this series of appointments and expand our fantastic team. We’re looking forward to the next phase of continued growth in South East Asia.”
Published for the first time on Mumbrella Asia. The news was also covered in The Drum, Campaign Asia and Harro.