CASE STUDY: 90% Ad Recall for Laneige PageSkin Campaign

Updated: Mar 31


Laneige PageSkin

Key takeaways: 

  1. 90% recalled the brand, in comparison to an industry benchmark of 54%

  2. 74% claimed they had a more positive opinion of the advertiser, in comparison to industry benchmark of 19%, proving that choosing the right format is key to delivering your advertiser brand message

  3. 68% claimed they were more likely to purchase the product after seeing the Pageskin Plus, in comparison to industry benchmark of 20%

  4. 0.81% CTR and 74 seconds average dwell time per impression – genuine considered clicks


Laneige PageSkin Visual Focus

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