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About Inskin

Meet the team and find out more about our company

Inskin's Leadership Group

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Matt Newcomb
Chief Executive Officer

Matt is the CEO of Inskin Media, responsible for providing strategic leadership and driving long term growth for the company. He has been with Inskin since 2015, when he launched the company's entry into the Australian market. In 2018, he returned to London as COO, with responsibility for managing the operational aspects of the business. Matt has a wealth of prior experience in the media industry, previously holding leadership roles at Clear Channel and News Corp Australia.

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Mark Hine
Chief Financial Officer

Mark joined Inskin from Fortius Group Limited where, as CFO, he supported the business through two rounds of fundraising and significant growth. At Inskin, he is responsible for strategic and operational financial decisions. His previous experience includes Financial Controller at BSkyB supporting the Broadband & Talk business, and in Transaction Advisory Services at Ernst & Young. Mark is a fellow of the ICAEW.

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Reda Borchardt
Chief Technology Officer

Reda joined Inskin in June 2009, and leads the development of Inskin’s tech innovation and programmatic offering. He has a decade of experience in the pan-European Asset Management industry, where he held senior positions in Luxembourg, Paris and London. Reda served as Associate Director for Fidelity International and worked at Invesco, Nordea and the Robert Fleming Asset Management group.

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Jemma Ellingham
Head of people & Culture

Jemma is responsible for developing and implementing Inskin's people strategy. Working with the rest of the management team, she manages employee recruitment, engagement and development in order to support Inskin's organisational goals. Jemma's extensive experience in HR includes previous roles as Head of HR at Fitness First for over 10 years.

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Julia Burton Brown
sales director EMEA
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Bart Dabrowski
Creative Director
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Richard Davidson
Group Technology Director
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Gurpreet Dhesi
Head of digital operations
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Lars Hense
Sales Director, DE
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Simon Jaffer
Director of Engineering
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Aditya Kishore
Marketing & Insights Director
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Angeline Lodhia
General manager, Asia
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Luke Roback
Ad ops director
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Georgia Woodburne
General Manager, AU
  • “Inskin has been one of the top-performing partners, helping to drive qualified leads for UBS. Pageskin Plus is not only impactful, but also a great example how we can leverage digital to engage the audience through different consumer journey touchpoints, from initial awareness, to engagement, to intent.”
    — Carmen Wong, Digital Manager, Starcom
  • “The level of creativity sets the Pageskin Edge apart from other formats - being able to retain the animation which made the Jeep campaign so impactful was key. It allowed us to convey the campaign messaging in an interesting way, and drive quality traffic through to a bespoke smartphone experience. Utilising the Pageskin Edge we were able to showcase the depth of the campaign creative without compromising due to device.”
    — Nicky Traynor, Account Manager, Maxus
  • “We at Northern and Shell have been partnering with Inskin since 2011 and are very happy to count them among our trusted tech providers. The service as a whole and in particular the transparency in the reporting, pipeline and team are excellent.”
    — Leslie Pacome, Head of Partnerships & Marketing, Northern & Shell
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The Investors

Inskin launched its commercial activities in the UK in 2009. Inskin was originally backed by investment from Caravel Capital (formerly Sloane Robinson Private Equity) and Justin Byam Shaw, the media and telecoms entrepreneur.

In October 2012, Beringea, the transatlantic private equity firm, invested in Inskin, to help fund the next stage of international and product growth. Trevor Hope, Beringea's Chief Investment Officer, served as Chairman from 2012 - 2015.

The company continues to be privately held.