Brand Advertising

Inskin delivers the most effective rich-media display ad formats in the market.

Digital, Delivered.

Inskin specialises in multi-screen, rich-media display advertising, partners with 190 publishers, works with over 1,000 blue-chip brand clients and delivers campaigns to more than 1,000 premium websites, globally.

We believe that well-designed, rich-media ad formats, with outstanding creative value, delivered in premium online environments, can deliver deeper engagement than any other brand advertising.

Viewable, Engaging, Effective.

Pageskin
Pageskin Plus
Pageskin Edge

FORMATS
Inskin's Pageskin solutions guarantee flawless delivery on any device.
High impact HTML5 rich media

Non intrusive user experience

Exclusive, premium publisher partners

High viewability guaranteed

Core messaging and CTA always in view

Direct and programmatic capabilities

Campaign insights powered by
Have a look at our demos:
TARGETING
Maximise campaign relevance with contextual and data-driven targeting
Contextual

Place ads around quality editorial content

Reach your brand audience via sites that match their profiles

Increase ad relevance through bespoke sitelists

Influence customers in a receptive mindset in contextually relevant environments
Data driven on rhs

Reach custom audiences across Inskin's network

Overlay first party data to target specific users via your DSP

Target custom categories with third party data

Target intelligently with real-time user modelling
BOOKING
Booking options to suit your strategy
Direct and programmatic booking options

Quality inventory across Inskin's premium network

Full transparency across agreed sitelists

Flawless creative execution guaranteed
Integrated with all major DSPs, including:

Your brand is safe with Inskin.

Creativity and service are at the heart of everything we do. Inskin designs, builds and delivers high-impact page takeover campaigns across our network of top tier publishers across the world. Each site is individually integrated to guarantee flawless creative execution for every feature, from outstream video to powerful smartphone executions.

A great user experience is at the heart
of all successful digital campaigns.

We work closely with our publisher partners to implement
scalable and high-yielding advertising solutions, which do not interrupt the user's browsing experience, and deliver meaningful revenue streams.

New, incremental revenue streams
Increased yield per page
Simple integration: ad tag served formats
Premium-quality, blue-chip brand advertisers across all key advertising sectors
New tranche of high-value inventory
Non-intrusive formats protect the user experience
Dedicated team to manage all aspects of Inskin’spublisher partner relationships

Attention

AMPLIFY: PLANNING FOR ATTENTION – HOW HIGH IMPACT FORMATS CAN SUPERCHARGE YOUR MEDIA PLAN

Visual attention has become a hot topic among advertising researchers in recent years, however its practical application beyond creative optimisation has remained largely unexplored.

How does attention paid to a display ad influence users’ receptivity of subsequent ad exposures?

Can certain types of creatives “amplify” standard display ads, thus increasing their impact?

Inskin collaborated with Lumen to investigate.
See the report and infographic
Brand safety

(In)Famous by Association - how ad environment affects brand perception

What impact does an ad’s environment have on its effectiveness? Does the tone and content of an article really affect perception of the brand advertising around it?

Inskin Media worked with Research Now and Conquest Research to investigate reactions to online advertising in different scenarios, with surprising results.

Find out more about this research here:
Download the Infographic
Engagement

Online ads need to be viewable for 14 seconds to be seen

An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to our new study on the relationship between viewability, gaze time, ad clutter and people’s ability to remember ads.

The study – by Inskin, Research Now and Sticky – involved nearly 4,300 consumers and technologies including eye-tracking (by Sticky) and viewability measurement (by Moat).

Find out more about this research here
Download the Infographic
Download the Report
Viewability

Viewability: Moving Towards Meaningful Measurement

Viewability measurement, or the question if a digital ad had the opportunity to be seen by a consumer, remains a hot topic for the online ad ecosystem.

Combining Inskin's in-house research results with insights gained from FaR Partners' "Digital Leadership Viewability Survey" among senior digital executives in the UK, this whitepaper aims to provide a comprehensive overview of today’s viewability challenges and offers some tangible suggestions to overcome them.

Download the Infographic
Download the Whitepaper
ENVIRONMENT

Familiarity, Frequency and Fine Lines

At what point does online advertising become 'creepy'? What factors contribute to a sense of intrusion & what is the knock-on effect on brand perception?

Inskin partnered with media planning and buying agency, Rapp, to investigate these questions. Read the full results here, in the Familiarity, Frequency and Fine Lines Whitepaper.

ENVIRONMENT MATTERS
- Consumers 37% more likely to click on trusted websites
- Repeated ads 40% more positively received on related websites
- Ads on well-known websites are rated up to 88% more positively
Download the Infographic
Download the Whitepaper