i-Roll™
Advertising

Inskin product example

InSkin™
and i-Roll™

Our next generation, high-performance interactive display and video advertising formats ensure:

  • Heightened consumer engagement and click-through rates.
  • Increased brand awareness and revenue for advertisers.
  • New revenue streams for major international publishers.
  • Enhanced rich media reporting for real-time optimisation.

i-Roll™

What is i-Roll™? How it works and who benefits

ISkinTM Gallery

     
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i-Roll™ is an interactive pre-roll ad format that loads for 10-30 seconds before video, images and games. Containing rich media content, advertiser branding and messaging, and a powerful call to action, i-Roll™ stimulates superior user engagement.

i-Roll™ vs traditional pre-roll:

  • Video content pauses during interaction.
  • A strong call to action, adding context to the ad.
  • The InSkin microsite brings the advertiser to the user.
  • The ad countdown results in more informed clicks.

Benefits for advertisers

Heightened engagement

Early campaigns and research demonstrate that i-Roll™ performs 67% better than standard pre-roll.

Creative flexibility

The use of graphics, animation and video allows for more powerful, rich media creative treatments.

Consumer-friendly

Bring the advertiser to the user by combining i-Roll™ with a bespoke InSkin Media microsite.

Benefits for partners

Revenue growth

New advertising inventory is created around video, galleries and games, to attract new advertisers and command higher CPM (cost per thousand) rates.

Audience build

Increase levels of video consumption and overall engagement by encouraging further user interaction.

Value creation

With our enhanced reporting, tracking and research technologies, plus our sales and creative support. Contact us