InSkin™
Advertising

Inskin product example

InSkin™
and i-Roll™

Our next generation, high-performance interactive display and video advertising formats ensure:

  • Heightened consumer engagement and click-through rates.
  • Increased brand awareness and revenue for advertisers.
  • New revenue streams for major international publishers.
  • Enhanced rich media reporting for real-time optimisation.

InSkin™

What is InSkin™? How it works and who benefits.

Inskin product example

ISkinTM Gallery

     
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InSkin™ is an interactive online display ad format that wraps around video, images and games. Visible for the entire viewing experience, InSkin™ maximises brand exposure and drives click-through rates with a powerful call to action.

Outstanding InSkin™ performance:

  • Scalextric on Mousebreaker: CTR 10.49%; ABE 288 secs.
  • Adidas on NME.com: CTR 6.82%; ABE 108 secs.
  • Nestle Kit Kat on NME.com: CTR 3.65%; ABE 246 secs.
  • COI Marines in Mousebreaker: CTR 6.2%; ABE 225 secs.
  • New in Town on WhatsonTV: CTR 0.6%; ABE 11 secs (image gallery).

Benefits for advertisers

Heightened consumer engagement

On average InSkin™ produces click-through rates (CTR) of more than 3%, compared to the industry standard of 0.2%.

Unparalleled brand dwell time

InSkin™ becomes an integral part of the user\\\'s viewing experience, with an average brand exposure (ABE) of over four minutes around short-form video content.

Outstanding campaign measurability

Our proprietary ad server delivers enhanced rich media reporting metrics. Tracking the timing and position of every click, we provide a detailed heat map of how campaigns are performing, allowing for effective, real-time optimisation.

Benefits for partners

Revenue growth

New advertising inventory is created around video, images and games, to attract new advertisers and command higher CPM rates.

Audience build

Increase levels of video consumption and engagement by encouraging further user interaction.

Value creation

With our enhanced reporting, tracking and research technologies, plus our sales and creative support.
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