i-Roll™ is an interactive pre-roll ad format that plays for 10-30 seconds before the video. With its unique rich media content, advertiser branding and messaging, and a powerful call-to-action, i-Roll™ drives superior user engagement.
Replay i-Roll demo
- On average i-Roll™ produces click-through rates (CTR) higher than 4%, compared to the industry average for pre-roll of 1.5%.
- The functionality of pausing the i-Roll™ on engagement leads to far higher view-through rates than standard pre-roll, and an improved user experience.
- InSkin Media's proprietary ad server (ISAP) delivers in- depth, campaign reporting metrics in real time, allowing optimisation across publisher base at the touch of a button.