Brand Safety Policy

InSkin Media verified for Online Brand Safety

InSkin Media is committed to providing outstanding customer service for our brand clients and publisher partners.  We are dedicated to providing complete transparency and control over how brands appear around site content.


Appropriate / Inappropriate Schedule

In compliance with DTSG’s Primary Agreement, InSkin only offers ad placements across a list of vetted sites.

InSkin only works with premium publisher partners, with established reputations, grounded in strong brand values, credibility and trust.

This reduces the need for an ABC accredited content verification tool, as all campaigns are tested, activated and monitored internally at regular intervals, for all of InSkin’s formats across our entire portfolio of premium sites.

InSkin is directly accountable for all new site integrations: no new publishers join our partner portfolio via a third party.  All known sensitive content, or media non-compliant with DTSG’s agreed principles, are excluded from InSkin’s network via specific integration or keyword targeting.

This includes any content on a website that is sexually explicit, footage of real or simulated violence, criminal activity, promotes extreme political views, promotes hatred towards individuals or group on the basis of race, religion, sexual preference or other social/cultural factors, instructs or promotes crime, violence or unsafe behaviour, like bomb or weapon making, drug use, gaining unauthorised access to computers, fraud, or terrorist activities. Additionally, InSkin regularly reviews its publisher portfolio against the Police Intellectual Property Crime Unit’s (PIPCU) Infringing Website List to ensure that our client’s advertising does not run on copyright-infringing websites.


Take Down Policy

In the eventuality that an ad should appear against content deemed inappropriate, InSkin will make every reasonable effort to take down this placement as soon as possible.  All take-down requests received within UK business hours (Monday – Friday, 9am – 5:30pm GMT) will be actioned within two hours of confirmed receipt.  The same process applies if an ad deemed commercially sensitive should appear on any of our publisher partners’ sites.  The contractual consequences of not taking down an ad in accordance with our Take Down Policy are evaluated on a case by case basis.  Contractual elements to this policy are IO specific.

To contact InSkin Media with a take-down request, please email or telephone +44 203 301 9099.