Raising awareness of their Albums of the Year, Virgin EMI used the PageSkin Edge format to enable interactive music listening on tablet.
Virgin EMI wanted to raise awareness of their Albums of the Year, and encourage engagement with the music.
Key objectives were high awareness and interaction:
- The large creative space on PageSkin Edge was perfect to amplify campaign messaging
- PageSkin Edge enabled a high level of campaign engagement
- The interactive format enabled exploration of different artists and the option to tap to listen
- Long dwell times mean that brand messaging stays in the users’ eyeline
- Run across premium entertainment sites
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