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Digital brand advertising has real value – but only if your measure it properly“, Steve Doyle, CCO, Inskin Media

In this article, Steve talks about challenges in demonstrating the effectiveness of ad formats in digital brand advertising. Steve believes that high-impact, interactive ad-units offer so much more than simply eliciting a response and creating a sale – and to show they can provide deeper engagement, more meaningful than any other form of brand advertising.

 

READ THE FULL ARTICLE

 

READ MORE FROM STEVE:

“Fixing the Broken Viewability Model”

“Moving the dial: viewability for online branding”

“Brand Messaging on Smartphones”

Brands need to stop relying on CTR“

“We Have To Evolve How Brand Advertisers Measure”

 

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