Trends in Digital Advertising:
A Comment by Steve Doyle
The online advertising industry is on an encouraging growth trajectory, reports Moby Affiliates.
Distinctive trends include Smartphone ad expenditure driving UK digital growth, and video leading in the display category.
“Video surpassing the £1bn mark, to become the largest display format, feels like a watershed moment for the digital industry. The growth over the past 5 years is testament to the fact that video delivers and advertisers are using it to drive business results,”
Steve Doyle, Inskin Media Chair of IAB UK’s Video Steering Group.
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Chief Commercial Officer
Steve is responsible for Inskin’s global revenue, and agency/advertiser adoption of Inskin’s ad formats. He is on the board of the IAA UK Chapter, has chaired the IAB Video Council since 2012, and was named Commercial Director of the Year at the IPA Media Owner awards 2013. Steve joined Inskin Media in 2009 from Virgin Media/IDS where he spent 4 years as Sales Controller.
About Inskin Media
Inskin Media specialises in rich-media branding formats, combining a focus on design and technology to maximise the value of every single impression. We partner with over 190 publishers and deliver campaigns to more than 1,000 premium websites, globally. Inskin has delivered successful campaigns for over 1,000 blue-chip brand clients. Inskin is DTSG Brand Safe and Anti-Ad Fraud certified, supports direct and programmatic bookings, and works with leading data providers to support first and third party data targeting options. Since launch in the UK in 2009, Inskin has grown from start-up into profitable, international business, employing 125 staff across its London, Hamburg, Kiev, Sydney, Singapore, Hong Kong and Dubai offices.