digital
Darryl Choo Takes the Helm at Inskin Asia
Moves up to Asia Sales Director, with commercial responsibility for the entire region LONDON, UK — Inskin Media, the world’s premier provider of high-impact digital display advertising, announced today that Darryl Choo will be taking over as Sales Director, Asia, for Inskin Media. In this role, he will be responsible for growing Inskin’s client base […]
Inskin introduces unique branded video offering, Framecast
New VAST/VPAID compatible format combines high-impact branding with video LONDON, UK — Inskin Media, the world’s premier provider of high-impact digital display advertising, today launched “Framecast” — a new format that brings together the benefits of both branded display and streaming video into a single advertising unit for brand advertisers. Framecast is a branded video […]
Please Pay Attention…
“The true value of attention (which, in its broadest sense, can be defined as the selectivity of cognitive processing) as a KPI for advertising is often underestimated because we as an industry, ironically, don’t pay sufficient attention to its underlying potential.” In a recent article published on Mediatel, Inskin’s Global Insight Lead, Sebastian Schindler, explains why attention […]
Inskin earns JICWEBS Brand Safety seal for the fifth year running
The Inskin Media team is proud to announce that we have received the JICWEBS DTSG Brand Safety seal for the fifth year running. The certification is based around six Good Practice Principles, and is awarded to companies that can show compliance with each principle. The Good Practice Principles are as follows: The Buyers and Sellers of […]
Hugo Drayton talks to Index Exchange in Cannes
Last week, Inskin’s CEO, Hugo Drayton, caught up with Index Exchange in Cannes. Hugo talked about Inskin’s business model being centred around context and environments, about his positive outlook for GDPR, the future of programmatic, and the importance of transparency. Watch this clip to hear what Hugo had to say. IX on Air: Hugo Drayton, […]
Have we been doing brand safety wrong? – Published on Campaign
Campaign published an article that details the results from our latest research project. It explores the question, “have we been doing brand safety wrong?” “Is the industry thinking about brand safety in the right way? Are its energies directed to a place that will make a difference? Recent research shows that the publishing environment has […]
THREE Award Finalist Announcements For Inskin’s Research!
We’re excited to have recently been shortlisted three times for our research projects! (In)famous by Association: Media Context Effects on Brand Perception, AOP Awards, Best Research/Insight Project category (In)famous by Association: Media Context Effects on Brand Perception, IAB Europe Research Awards, Brand Advertising Effectiveness category Through the Eye and into the Brain: From Viewability to Visual Engagement, IAB […]