Communicate ME published an interview with Steve Doyle, CCO at Inskin Media and Toby Daniell, Head of Sales for the MENA region. They discuss the difficulties that an international adtech business faces when branching out into the MENA market as well as some of the the digital advertising industry’s most pressing issues, from the struggle to establish transparent and meaningful measurement of ad effectiveness, to overcoming ad blocking.
About the publication: Communicate ME is a trade press title by Mediaquest, and an associated title of AdWeek. It covers current events and trends in Marketing, PR and the Media in the Middle East.
Steve is responsible for Inskin’s global revenue, and agency/ advertiser adoption of Inskin’s ad formats. He is on the board of the IAA UK Chapter, has chaired the IAB Video Council since 2012, and was named Commercial Director of the Year at the IPA Media Owner awards 2013. Steve joined Inskin Media in 2009 from Virgin Media/IDS where he spent 4 years as Sales Controller.
Toby is responsible for establishing Inskin Media in the MENA region, and driving adoption of Inskin’s ad formats with advertisers, media agencies and publishers. He has a decade of international media experience in strategic and digital advertising roles, including 4 years at ZenithOptimedia. Toby is an active member of the global IAA, and was a member of their Young Professionals’ Committee for 5 years.
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