At the IAA’s recent Global Brand Think Tank event, we’ve caught up with the senior strategists from easyJet, The Chartered Institute of Marketing, Mediatel Newsline and Accenture Media, to find out more about their views on creativity and its role in a data-driven World.

Find out more about their views in this video:


Creativity is more important than ever to cut through all the noise.

Ian Cairns, Head of Marketing Communications & Brand, easyJet



Creativity will always be at the core, whatever business discipline you are in.”

Steve Woolley, Head of External Affairs, The Chartered Institute of Marketing



“Creativity is one of the few genuine weapons of competitive advantage open to CMO’s.”
Dominic Mills, Moderator & Columnist, Mediatel Newsline



Data is important to drive the direction, but ultimately whatever you do, it has to be with a relevant creative manner to engage the audience.

Linda Nicholson, Managing Director & Head of Europe, Accenture Media


Creativity needs to be at the forefront of peoples’ minds.”

Steve Doyle, Chief Commercial Officer, Inskin Media



Find out more about Inskin Media:

                                             CONTACT US TO RUN YOUR CAMPAIGN