In her recent interview with Mumbrella Asia, Inskin’s Angeline Lodhia talks of the fixation with CTR, rejects the notion that creativity in Asia is poor, reveals how Inskin has been impacted by ad blockers and offers her pick of the region’s display ads.
“Advertising is storytelling and relies on an impactful creative execution. The web is cluttered with ad formats, and as a result the audience is turning a blind eye to basic display ad formats“, Angeline Lodhia, General Manager, Inskin Media Asia
Angeline is responsible for establishing Inskin’s brand presence in Hong Kong and SEA, and agency, advertiser and publisher adoption of Inskin’s ad formats. She joined the company in 2009 as Commercial Manager, UK. Angeline has over 12 years of experience in the media industry, with particular expertise in brand engagement strategies. She was previously Advertising Manager at Virgin Media.