Thanks for coming!
Thank you to everyone who came to ISM’s second Brand Digital event in Hong Kong, and particular thanks to our speakers Kate Scott, Adrian Lee and Pierre Yves Moulin.


The presentations and photos from the event are available to download below. 


Adrian Lee
Head of Digital, Mediacom Hong Kong
“You’re doing mobile wrong (and how to do it right).”
Mobile advertising has long been heralded as the next big thing for digital marketing but the forecast uptake by brands hasn’t really happened at scale. What’s the reason for this delay and what can you do to change the status quo?”

Pierre Yves Moulin
Regional Digital Director APAC, ZenithOptimedia Group
“Online media efficiency for brand campaigns vs DR”
How to deliver online media efficiency for branding campaigns as opposed to the use of DR.

Kate Scott
Digital Strategy Consultant
“The lack of digital knowledge”
Is it the lack of digital knowledge that is holding the industry back in investing in digital?

Angeline Lodhia
General Manager, Inskin Media Asia
“Branding = Creative”
The importance of the creative when executing a branding campaign online.



Brand Digital Press Coverage





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