“Brands need confidence their ads are seen, particularly as awareness and investment in digital brand-advertising rises“.
The ad has had the vast number of impressions bought – but has anyone actually seen it? How can you be so sure and what’s that assurance actually worth? Steve Doyle, CCO of Inskin Media asks…
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Steve joined ISM in 2009 and he is responsible for all ad sales revenue, and agency/advertiser adoption of ISM’s innovative ad formats globally.
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