ISM’s First Smartphone Advertiser
Ocean Park is the first brand to advertise with ISM’s PageSkin Edge format on Smartphone. The format is built in HTML5, and creatively and technically tailored for optimum performance on mobile devices.
Also running on tablet devices, Ocean Parks’ exciting campaign, featuring flying koalas and kangaroos, made the most of the large right-hand creative space of the PageSkin Edge format, to incorporate creative assets and calls-to-action. The animals follow the user scrolling the page, delivering an entertaining and engaging experience, and ensuring that the campaign messaging stays in view.
“With smartphone adoption as high as 79% in Hong Kong, it makes sense to explore mobile branding opportunities in particular to align with consumer behaviour. MediaCom have a strong relationship with Inskin Media and we were thrilled to be able to work together on the launch of their mobile solution for Ocean Park’s “Adventures in Australia” campaign which generated excellent results.” Adrian Lee, Head of Digital, MediaCom Hong Kong
• 3,071 clicks
• 95,309 unique users
• 66 seconds average dwell time per ad viewed
• Total dwell time: 8,964 hours
• 485,341 Ads viewed
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