Is Middle East’s Print Media Dead? Toby Daniell Comments on Digital Transformation
Middle Eastern trade press title Gulf Marketing Review published an article about print media’s recent struggle in the the region. InSkin’s Head of Sales MENA, Toby Daniell, comments on the new digital opportunities arising alongside traditional media.
“Traditional print publishers need to embrace the development of consumption behaviour and see this as an opportunity to create a 360 offering that users can access on different platforms at their convenience. They need to pursue a digital-first strategy and do so quickly.” – Toby Daniell
Toby Daniell, Head of Sales, MENA
Toby is responsible for establishing InSkin Media in the MENA region, and driving adoption of InSkin’s ad formats with advertisers, media agencies and publishers. He has a decade of international media experience in strategic and digital advertising roles, including 4 years at ZenithOptimedia. Toby is an active member of the global IAA, and was a member of their Young Professionals’ Committee for 5 years.
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