Inskin will be sponsoring IAB Engage 2017
18 October | The Barbican | Registration from 8:30am
Inskin Breakout session | 11:15am | The Fountain Room
An exclusive sneak preview into the initial findings of Inskin’s latest research study.
With ad misplacement rife, the environment in which ads appear has hit the headlines recently, and not in a good way. In addition to the safety precautions that brands need to take in today’s online ecosystem, this study interrogates the impact of digital advertising environments on the perception and effectiveness of brand advertising.
Join Inskin’s Global Insights Lead, Sebastian Schindler, and our research partner Conquest’s MD David Penn, as they explore brand safety and the environment halo, with a focus on how consumers build associations between ad and environment, and what makes for a positive effect on the brand.
Does a negative story create bad feeling for a brand advertising next to it? Will the warm feeling that a cuddly animal story evokes extend to the advertised product?
Come to Inskin’s breakout session to find out.
How to get to our session:
Meet our speakers:
Sebastian Schindler, Global Insight Lead, Inskin
Sebastian Schindler is Global Insight Lead at Inskin Media. His mission is to empower advertisers and agencies by providing industry-leading research into how digital works for brands.
David Penn, MD, Conquest
David Penn is founder and CEO of leading-edge MR agency Conquest, and a pioneer of innovative online methodologies which integrate new thinking in neuroscience, behavioural economics and cognitive linguistics.