Inskin Media’s Hugo Drayton, Steve Doyle and Evan Russell will be attending this years’ IAB Engage conference between 12 -13 October.

Visit our stand and meet our friendly team who will be showcasing some of our latest creative work.
There will be smoothies so don’t miss out!



HugoHugo Drayton, Chief Executive Officer

Hugo has led Inskin Media from start-up to a profitable, international business. Under his leadership, the company’s expansion across Europe, APAC and MENA has been recognised by multiple high-growth awards, including Sunday Times Tech Track 100, Media Momentum Awards, and the Deloitte Technology Fast 500. Previously, Hugo held leadership roles at Phorm, and Advertising.com, following 10 years at The Telegraph Group, where he launched the UK’s first national newspaper website. Hugo is a non-executive Director of Future plc, a Trustee of the British Skin Foundation, and a regular contributor to trade press and media conferences.



Steve Doyle, Chief Commercial Officer

Steve is responsible for Inskin Media’s global revenue, and agency / advertiser adoption of the company’s ad formats. He is on the board of the IAA UK Chapter, has chaired the IAB Video Council since 2012, and was named Commercial Director of the Year at the IPA Media Owner awards 2013. Steve joined Inskin Media in 2009 from Virgin Media/IDS where he spent 4 years as Sales Controller.



EvanEvan Russell, Sales Director, UK

Evan runs the UK Commercial Team and is responsible for agency relations and Inskin Media’s UK ad revenue.  He joined Inskin Media in 2009, and led his team to victory as Commercial Team of the Year in the 2012 British Media Awards, as well as securing the company’s position as a top 10 Media Owner in the IPA Media Owner Survey since it first featured in 2013.  Prior to Inskin Media, Evan held sales roles at Channel 4 and Virgin.net.



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