London-based ad tech company Inskin Media announces key hire, as Newcomb takes on new role to lead ISM’s Australian business

Matt Newcomb, GM, Inskin Media AustraliaMatthew Newcomb this week joined Inskin Media as General Manager for the region.  Based in Sydney, he will be responsible for developing key partnerships and establishing brand presence in Australia for the international ad tech company, alongside its existing operations in London, Hamburg and Hong Kong.

Matt has a wealth of experience, previously leading sales at Adshel, and holding senior commercial roles at both Fairfax and News Corp Australia.  Most recently, at innovative RealEyes, Matt successfully developed the sales strategy and market proposition to secure Telstra and Coca-Cola as key clients, and achieve national PR coverage.

Hugo Drayton, Inskin Media’s CEO, commented: “I am delighted to welcome Matt to this key role at Inskin Media.  His proven track record of commercial success in launching new ventures, through strategic partnerships and innovation, will be invaluable in extending ISM’s business into the Australian market.”

Inskin Media has driven successful adoption of its high-impact PageSkin formats across pan-European and global markets, partnering with many of the world’s most prestigious publishers to deliver premium inventory for advertisers.  Its international activity grew significantly in 2014, featuring campaigns from many blue-chip brands, including Samsung, Nike, SanDisk, John Lewis and Sony.

Matt added: “I’m very excited to be joining Inskin Media.  Their European and international business has gone from strength to strength, and I relish the opportunity to establish the Australian arm of the business, and replicate the success of their premium ad formats in this market.”


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