Promoting the latest Hobbit movie in Hong Kong, Warner Brothers took advantage of the multiple click events in the Inskin Video format to encourage user engagement with the campaign. Directing to the Orc Attack game or video trailer in the bespoke browser execution, as well as the movie’s Facebook page, the campaign got high click-through-rates and huge dwell times.View the campaign stats in the online case study.
In ISM Asia’s latest 180 seconds with… interview, we hear from NextMedia’s Carina Yip, on the need for greater creativity in digital strategy, and leveraging the latest technology to enhance campaign impact, engage users and optimise efficiency.
We’re looking forward to attending the Festival of Media Asia Pacific in Singapore in March.Please contact us to set up a meeting with Angeline Lodhia, General Manager, and the ISM Asia team, at the event.
We are delighted to welcome Matt Newcomb to the team, as General Manager, Australia.Based in Sydney, he will be responsible for developing key partnerships and establishing brand presence in Australia for ISM, alongside our existing operations in London, Hamburg and Hong Kong.