Viewability has been established as an important validation factor in display advertising, but how does viewability correlate with visual engagement (the likelihood of a user to actually look at the ad) and ad effectiveness? Are highly viewable ads more engaging? Do ad format and creative execution matter? What does visual engagement tell us about a campaign’s potential to be remembered?
Inskin Media, Research Now and Sticky uncover the insights from our latest research.
Thursday, 15 September 10:00 – 10:45
Seminar 2 (hall 5)
Meet our speakers:
Associate Director, Research Services, Research Now
Mike has 14 years of experience within the research industry. From managing key accounts at Research International and later Kantar Operations (now known as TNS Research International); Mike later moved from a Project Management role at Research Now to his current position as an Associate Director of the Research Services team. In his role, Mike supports an array of clients on a consultative basis, listening to their needs and implementing research solutions to fit their requirements. Mike has also successfully completed the The MRS Advanced Certificate in Market & Social Research Practice (AMRS).
VP of Product, Sticky Ad
Jean has over 18 years experience in driving product vision across multiple sectors including telecom, security, VOIP, Internet Services and Ad Tech. She has extensive expertise in leveraging technology solutions to meet customer evolving needs that drive revenue growth for both large enterprise and Silicon Valley Start-Ups.
Chief Commercial Officer, Inskin Media
Steve is responsible for Inskin Media’s global revenue, and agency / advertiser adoption of the compnay’s ad formats. He is on the board of the IAA UK Chapter, has chaired the IAB Video Council since 2012, and was named Commercial Director of the Year at the IPA Media Owner awards 2013. Steve joined Inskin Media in 2009 from Virgin Media/IDS where he spent 4 years as Sales Controller.
Insight Manager, Inskin Media
Sebastian Schindler is Inskin Media’s Insight Manager. At Inskin, Sebastian’s mission is to empower advertisers and agencies by providing industry-leading research into how digital works for brands. He joined Inskin Media in 2015 from leading audience analytics company comScore, where he started his career as an analyst before moving on to lead comScore’s marketing activities in N-EMEA. Sebastian holds a Master’s degree in Creative & Media Enterprises from the University of Warwick.
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