Inskin Media will be hosting an exclusive content session and buffet lunch at the IAA Studio on Thursday, 23 June, 13:00 – 14:30 (by invitation only).

Join Inskin’s CCO, Steve Doyle, and Adrian Lee, Global Digital Strategy and Innovation Director at Vizeum, as they discuss the following topics:

  • Viewability – What’s the current status of the measurement debate and what future trends can be detected?
  • AdBlocking – How big of a threat is it and how should the advertising industry react?
  • Brand Safety – What does this mean for Brand advertising: is digital “safe”?
  • Future Trends – What are advertisers and agencies interested in exploring in media in 2017 and beyond?

Find us at: IAA Studio, Cabana Pavilions, 100m from the Palais

MAP

About the Speakers:

Steve Doyle, Chief Commercial Officer, Inskin Media

Steve is responsible for Inskin Media’s global revenue, and agency / advertiser adoption of the compnay’s ad formats. He is on the board of the IAA UK Chapter, has chaired the IAB Video Council since 2012, and was named Commercial Director of the Year at the IPA Media Owner awards 2013. Steve joined Inskin Media in 2009 from Virgin Media/IDS where he spent 4 years as Sales Controller.

 

Adrian Lee, Global Digital Strategy & Innovation Director, Vizeum 

Adrian Lee VizeumAdrian joined the Vizeum Global team early 2016, aiming to drive the innovation agenda for brands such as Burberry, Honda and Pernod Ricard. Over the last 10 years, he has helped guide some of the world’s biggest brands through the constantly evolving advertising landscape, suchas Dell, Shell or P&G and Coca-Cola as well as VW Group, Fonterra Brands, Wrigley and Ocean Park. He has held leading, strategic roles at MediaCom in London as well as both global and local roles in Jakarta and Hong Kong. A regular speaker at industry events and with award-winning work behind him, he was picked as the Mob-Ex HK 2015 “Rising Star” recognising Hong Kong’s outstanding mobile marketing practitioner under the age of 30.

 

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