New from Inskin Media, evolving messaging is a premium feature of the PageSkin Format, which enables advertisers to deliver multiple campaign messages within the same PageSkin creative.
Available on PageSkin & PageSkin Plus formats, the campaign messaging evolves in the format’s sidebars as the user scrolls, telling the brand story through animated messages with custom transitions.
- DEVELOPING MESSAGING FOR MAXIMUM CREATIVE IMPACT
As the user scrolls the page the brand story evolves, with one or multiple messages delivered in sequence down the sidebars
- CUSTOM TRANSITIONS TO SHOWCASE FEATURES
Animation in each message section, and transitions between sections can be customised
- INDIVIDUAL SECTION TRACKING
Each message section can be individually tracked, providing unique impressions, dwell time, and click-through data
The format retains all of the functionality expected from a PageSkin – highly viewable, ad-tag served and frequency capped, creatively and technically tailored for optimum performance on all devices.
Demos of campaign creatives with evolving messaging:
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