Hugo Drayton, Inskin’s CEO will be heading to Sydney to speak at Daze of Disruption with a handful of global expert speakers from Yahoo 7, PwC and Phillips. Matthew Newcomb, GM of Inskin Australia, will also be attending the event.

Monday 19 September, 4:15pm – 5pm
within ‘The Math, The Madness, and The Marketer‘ session
Through the Eye and into the Brain: Moving from Viewability to Visual Engagement to Understand Ad Effectiveness

While viewability has now established itself as an important validation factor in campaign briefs, the industry still lacks a solid understanding of how our knowledge of viewability (an ad’s opportunity to be seen) can be used to understand ad effectiveness. For example, how does viewability correlate with visual engagement (the likelihood of a user to actually look at the ad)? Are highly viewable ads also more likely to catch the consumer’s attention? How important are creative execution and ad format? And what does the intensity of visual engagement tell us about a campaign’s potential to be remembered?




Hugo Drayton Appointed CEO Inskin MediaHugo has led Inskin Media from start-up to a profitable, international business. Under his leadership, the company’s expansion across Europe, APAC and MENA has been recognised by multiple high-growth awards, including Sunday Times Tech Track 100, Media Momentum Awards, and the Deloitte Technology Fast 500. Previously, Hugo held leadership roles at Phorm and Advertising.com, following 10 years at The Telegraph Group, where he launched the UK’s first national newspaper website. Hugo is a non-executive Director of Future plc, a Trustee of the British Skin Foundation, and a regular contributor to trade press and media conferences.


Matt is responsible for developing key partnerships and establishing Inskin’s presence in Australia, alongside its existing operations in London, Hamburg, Hong Kong and Singapore. He has a wealth of experience, previously leading sales at Adshel, and holding senior commercial roles at both Fairfax and News Corp Australia.



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