ABC delivers verification for online brand safety to Inskin Media

Today, Inskin Media has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.  The aim of the Good Practice Principles is to inject greater transparency into the UK digital display market, ultimately giving brands greater reassurance that their advertising is more likely to reach the right audience and is not associated with content that could jeopardise brand reputation.

As a leading advertising technology business, specialising in high-impact, non-intrusive online advertising formats, ISM works with premium publishing partners to deliver online branding campaigns for blue-chip advertisers.  Transparency around ad placement is core to the company’s philosophy, which is based on ensuring a positive user experience in a quality editorial environment.

As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to:

Steve Doyle, European Commercial Director at Inskin Media comments: “Inskin Media is delighted to be part of this initiative. Brand safety has always been a cornerstone of our offering, so to be part of this progression in our industry is a bold step. We welcome further developments in the future, to give advertisers more confidence in the digital media space.”

Jerry Wright, ABC Chief Executive, said: “We are delighted to have verified Inskin Media to the JICWEBS Digital Trading Standards Group Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”


About Inskin Media

Inskin Media is an advertising technology business, specialising in high-impact, non-intrusive online advertising formats. Founded in the UK in 2009, ISM extended its activity internationally in 2012, launching offices in Hamburg and Hong Kong.

ISM’s effective, user-friendly, creative formats wrap around online video players and web pages, delivering high value to ISM’s premium publisher and brand advertiser partners.

  • ISM’s trademarked formats include: Inskin Video; i-Roll; PageSkin; PageSkin Plus; PageSkin Edge.
  • ISM partners with over 100 publishers, representing over 400 websites, globally, and delivers an optimum user experience and high yield for publishers.
  • ISM works with leading media agencies, and has served successful campaigns for over 200 blue-chip brand clients.

In November 2013, Inskin Media was named Best Media Owner in the IPA Media Owner Awards, having been rated as top agency in the IPA Media Owner Survey that April. In 2012, Inskin Media won three British Media Awards, and also won Media Momentum’s Award as the fastest-growing digital business in Europe in 2011.For further information, please visit or contact:

Fran Cowan:

Hugo Drayton:

T: 020 3301 9099

About ABC

ABC inspires confidence in the market across the media world by delivering a valued ‘stamp of trust’.

ABC underpins the way billions of pounds worth of advertising budgets are traded across the converging media landscape in the UK and beyond.  It has two roles:

  1. To bring the industry together to agree standards that define media measurement and determine best practice.
  2. To offer independent audit and compliance services, delivering certification which verifies that data and processes meet the industry-agreed Reporting Standards.

ABC is governed by the industry, for the industry. ABC’s board consists of advertisers, media agencies, media owners and trade bodies.  They represent the differing interests of the media industry and meet regularly to agree new standards and make strategic decisions as to how ABC is run. With Board consensus, ABC has the ability to provide certification for any platform. As advertising platforms develop, ABC continually innovates and evolves to ensure its portfolio of products and services delivers to the media industry’s needs.

ABC UK was established in 1931 and is a founder member of the International Federation of ABC (IFABC), of which ABC UK CEO, Jerry Wright, is president.  Richard Foan, Group Executive Director of Communication & Innovation, ABC UK, also chairs the IFABC Web Standards Group, which works to deliver global standards and establish digital good practice across the world.

For further information please visit or contact David Cohen or Isabel Napier-Wilson at Eulogy! on 0203 077 2000/