Following its Australian launch in Sydney earlier this year, high-impact digital display advertising company Inskin Media has significantly bolstered its Australian presence, with two key hires.
Senior Account Executive, Edward France, joins from media agency M2M, where he held the position of Account Manager, leading strategy and planning across several key accounts, including Apple Beats, Luxottica, Frucor and Huawei.
Joining Edward, also in the role of Senior Account Executive, is Natalie Cotter-Moroz who has previously held senior business and planning roles with Bohemia and 303 Lowe. Natalie has experience of end-to-end account management of brands including Diageo and Singtel.
In their new positions, Edward and Natalie will be responsible for working with agencies and brands across Australia, to create eye-catching rich media campaigns using ISM’s high-impact ad format, PageSkin. Unique in the Australian market, the page takeover format offers brands the opportunity to wrap their ads around entire webpages, with highly effective, viewable creative treatments.
These new hires join as Inskin Media’s advertising formats continue to make waves with Australian publishers. PageSkin is non-intrusive for consumers, and offers publishers an incremental revenue stream. Since launch, the company has grown quickly, running campaigns for brands including Toyota, Audi and Ladbrokes.
Both appointments are effective immediately, and report to Inskin Media’s Australian General Manager, Matthew Newcomb.
He commented that attracting talent of the quality of Natalie and Edward strongly signalled the company’s ambitions within the Australian market:
“I’m delighted to be able to boost the team in this way, and am confident we now have the very best structure to continue the amazing trajectory we have achieved so far this year,” he said.
“The second half of 2015 promises to be very busy for Inskin Media with several significant campaigns and publisher relationships soon to be announced. Having Natalie and Ed on board will only help us to continue to invigorate the local market,” he added.
About Inskin Media
Inskin Media is an advertising technology business, specialising in high-impact, non-intrusive brand advertising formats.
Founded in the UK in 2009, the company is a market leader in rich-media display and video advertising, and employs 75 staff across its London, Hamburg, Sydney, Singapore and Hong Kong offices. Partnering with over 120 publishers, ISM represents over 600 websites, globally, and has delivered successful campaigns for over 620 blue-chip brand clients.
In November 2014, Inskin Media was invited to join the ‘Scale Up Club’, a group of companies identified as having £100m turnover potential within 3-5 years, by Silicon Valley angel investors. In 2013, Inskin Media was named Best Media Owner in the IPA Media Owner Awards, having been rated as top company in the IPA Media Owner Survey that April. In 2012, Inskin Media won three British Media Awards; ISM won Media Momentum’s Award as the fastest-growing digital business in Europe in 2011, and has since remained in its top 50 high-growth businesses.
For further information, please visit www.inskinmedia.com or contact:
Fran Cowan: firstname.lastname@example.org
T: 020 3301 9099