January 2016: High-impact online ad solutions company Inskin Media today released results of a new consumer study for Hasbro, showing recall and likeability results far above industry benchmarks.
Conducted by visual engagement optimisation specialists, Sticky, the research shows Hasbro’s ‘Monopoly: World Edition’ digital campaign outperforming industry benchmarks in metrics such as recall, likeability, opinion and purchase intent.
The results come as Inskin and Sticky extend their longstanding UK research agreement into the Australian market. Aimed at boosting Inskin’s Australian service offering with enhanced insights and accountability, Hasbro’s effectiveness study is the first of numerous client research programs slated for the next 12 months.
Comprising eye-tracking heat-maps and a consumer sentiment survey, the study found Inskin’s PageSkin Plus format boosted Hasbro’s recall by 30% above industry standards, while also increasing positive opinion of the Hasbro brand by an aggregated 11.8%.
Crucially, positive purchase intent for Monopoly: World Edition scored an aggregated 7.8% higher than industry benchmarks.
Of the Inskin ad format itself, consumers reported an aggregated 13.3% uplift in ‘likeability’ towards the PageSkin Plus offering over standard digital benchmarks.
Inskin GM Matt Newcomb says that while the study is a first for the Australian market, the positive results align with previous metrics from the UK. “We’re delighted to be extending our successful UK research partnership with Sticky into the Australian market and anticipate more great results in the next 12 months.” He said.
“We’re increasingly seeing a desire for more innovative and considered online ad formats, from consumers, publishers and our clients respectively. Hasbro have a great reputation for innovative marketing, and we’re thrilled to be producing great results for them in the online space.” He added
Running on Inskin’s premium publisher network, the Monopoly: World Edition campaign targeted mothers and grocery buyers across lifestyle, fashion and entertainment publications, driving awareness of the new board game leading into the 2015 festive season.
Josh Roach from OMD says the research results indicate not only a well-designed media strategy from Inskin, but speak to the enduring appeal of the Monopoly franchise. “The new-year holiday period is a time for family activities, Monopoly: World Edition is new twist on a legendary family favourite. The addition of Sydney on the game board speaks to our brand’s dedication to the Australian market, and we’re delighted to see the Australian audience responding so positively in this research.”
“Hasbro has an ongoing focus on innovative and enjoyable marketing campaigns, and we consider Inskin’s digital ad formats a great platform for keeping our brands fresh and engaging.” Josh added.
About Inskin Media
Inskin Media is an advertising technology business, specialising in high-impact, non-intrusive brand advertising formats.
Founded in the UK in 2009, the company specialises in rich-media display advertising, and employs 85 staff across its London, Hamburg, Sydney, Singapore and Hong Kong offices. Inskin partners with over 150 publishers, working across over 900 premium websites, globally, and has delivered successful campaigns for over 700 blue-chip brand clients.
In November 2015, Inskin Media was featured in the Deloitte Technology Fast 500 EMEA 2015, a ranking of the 500 fastest growing technology companies in EMEA, following its inclusion in the ‘Scale Up Club’, a group of companies identified as having £100m turnover potential within 3-5 years, by Silicon Valley angel investors, the previous year. In 2013, Inskin Media was named Best Media Owner in the IPA Media Owner Awards, having been rated as top company in the IPA Media Owner Survey that April. In 2012, Inskin Media won three British Media Awards; Inskin Media won Media Momentum’s Award as the fastest-growing digital business in Europe in 2011, and has since remained in its top 50 high-growth businesses.
For further information, please visit www.inskinmedia.com or contact:
Toby Hemming: firstname.lastname@example.org
M: 0406 156 047