Inskin Media’s latest research project ‘From Viewability to Visual Engagement‘
(in partnership with Research Now) has been shortlisted in this years’
Connected Consumer Awards 2017.
The Best Research Project/ Initiative category honours those that have provided research and insight that has helped drive innovation and client results, particularly in understanding the connected consumer and their changing (media and technology) behaviour and also offering industry wide learning.
The study explores the relationship between viewability, gaze time, ad clutter and people’s ability to remember ads. The project revealed that an online ad needs to be on the screen for 14 seconds to have any chance of being looked at. The study involved nearly 4,300 consumers and technologies including eye-tracking (by Sticky) and viewability measurement (by Moat).
The Connies brings together the established UK Connected Consumer Awards from Mediatel and the internationally based Connected TV Awards from Videonet, now part of Mediatel Events. More than ever they recognise innovation and the emerging best practice from across all sectors of the media landscape, showcasing initiatives that meet the needs of leading media businesses and practitioners in delivering value to the connected consumer. The winners will be announced on Wednesday 3 May.
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