London-based ad tech company Inskin deepens its commitment to research, insights and campaign analysis
London, 13 February 2017: Inskin Media, the international advertising technology business, has announced a promotion for Sebastian Schindler, who becomes Global Insights Lead.
Sebastian joined Inskin from comScore early in 2015, and has driven the transformation of the company’s research activities.
He led the acclaimed viewability project in 2015, which revealed key issues with the industry’s approach to the measurement of non-standard formats, and overall dissatisfaction with current viewability standards.
Then, in 2016, he followed up with Inskin’s ground-breaking visual engagement study, which researched the relationship between users’ visual interaction with ads and subsequent branding impact. The study was showcased at last year’s dmexco conference in Cologne, and the Data Storytelling Conference in London.
Sebastian has also spearheaded Inskin’s commitment to enhanced campaign reporting, introducing viewability metrics in all campaign reports through Inskin’s global partnership with Moat, as well as in-depth campaign analysis, in partnership with Research Now and Millward Brown.
Hugo Drayton, Inskin’s CEO, commented: ‘Sebastian has added huge depth and authority to our research activities. His infectious enthusiasm and commitment to high-quality insight is inspirational for the whole Inskin team and our many partners across the world. I am delighted to reward Sebastian with this well-deserved promotion.”
Schindler will be presenting Inskin’s latest research at the Brand:Digital event in Hong Kong in May.
Inskin, founded and headquartered in London, with over 7 years of active trading, is an established global business, with offices in Hamburg, Sydney, Singapore, Hong Kong & Dubai, as well as a significant global footprint through its premium international publisher partnerships.
About Inskin Media:
Inskin Media is an advertising technology business, which develops and trades high-impact, non-intrusive brand advertising formats.
Inskin specialises in multi-screen, rich-media display advertising, partners with 190 publishers, works with over 1,000 blue-chip brand clients and delivers campaigns to more than 1,000 premium websites, globally.
Since its launch in the UK in 2009, Inskin has grown from start-up into profitable, international business, employing 110 staff across its London, Hamburg, Sydney, Singapore, Hong Kong and Dubai offices.
The company’s expansion across Europe, APAC and MENA has been recognised by multiple high-growth awards. Inskin was named as a National Champion in the European Business Awards 2016/17, and has featured in The Sunday Times Tech Track 100, the Media Momentum Awards, and the Deloitte Technology Fast 500. Inskin’s commercial success is built on our focus on technology, creativity, and superior quality in display advertising.
For further information, please visit www.inskinmedia.com or contact:
Fran Cowan: firstname.lastname@example.org
+44 20 3301 9099
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