British advertising technology business, Inskin Media, announces the promotion of Reda Borchardt (ISM’s Director of Products & Technology) to the new role of Chief Technology Officer.

Reda Borchardt

Hugo Drayton, CEO, commented: “Reda has played a central role in building and developing Inskin Media over the past 4 years. Our successful approach to key technology decisions, and the introduction of multiple new ISM formats, are tribute to the skill and dedication of Reda and his team. As ISM continues to grow, and to establish key strategic partnerships in the UK and overseas, Reda’s input and influence will also increase. Furthermore, as a German national, and having worked on introducing ISM to the German market, he will continue to work closely in Germany, along with other management colleagues, representing ISM in this key territory.”

This change and promotion reflects the changing needs of fast-growing ISM, which now has offices in Hamburg, Hong Kong and Stockholm, as well as its base in Soho, London. ISM now employs over 50 staff. 2013 has seen the emergence of PageSkin Tablet as a leading digital format, and the launch of PageSkin Plus, a rich media format that enables video assets to be displayed in the header unit. In the UK, ISM has further built on its partnerships with the highest quality publishers and broadcasters, and its relationships with the most eminent consumer brands and media agencies.

ISM was rated as the Top Company in the IPA’s Media Owner Survey, Spring 2013.

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