High-impact digital ad solutions company Inskin Media continues its Australian expansion, today announcing the appointment of Georgia Woodburne to the position of Senior Commercial Executive.
With an outstanding industry reputation in client service and account management, Georgia joins Inskin most recently from a Group Sales Manager role at Cadreon, also bringing over 5 years’ experience in various account positions in Fairfax.
The new hire is the latest expansion from Inskin as it continues to grow since entering the Australian market in 2015. The online ad solutions company is currently working with a number of major publishers, offering bespoke website skins and embedded content platforms that sit apart from traditional digital ad formats.
Inskin GM, Matt Newcomb, said his team is expanding as the industry increasingly looks to digital for brand campaigns and specialist ad formats. “We’re seeing a great appetite from advertisers and publishers for tailored ad formats as they look to explore solutions that offer higher impact and a better overall experience to the consumer.”
“We’re delighted to bring Georgia into our team to help drive our continued growth, and look forward to putting her outstanding client service skills to work on new clients looking to create something unique in the online space” he added.
On her appointment, Woodburne said she was excited to step into a company so dedicated to innovation and impact in digital advertising. “Joining a truly forward-thinking business in a period of sustained growth is really exciting.”
“Advertisers are continuing to explore what the online medium is capable of, and innovative formats like Inskin’s are central to driving that exploration. I’m delighted to be joining the team and look forward to the challenge of creating outstanding digital campaigns in an ever-changing medium.” She added.
About Inskin Media
Inskin Media is an advertising technology business, specialising in high-impact, non-intrusive brand advertising formats.
Founded in the UK in 2009, the company specialises in rich-media display advertising, and employs 85 staff across its London, Hamburg, Sydney, Singapore and Hong Kong offices. Inskin partners with over 150 publishers, working across over 900 premium websites, globally, and has delivered successful campaigns for over 700 blue-chip brand clients.
In November 2015, Inskin Media was featured in the Deloitte Technology Fast 500 EMEA 2015, a ranking of the 500 fastest growing technology companies in EMEA, following its inclusion in the ‘Scale Up Club’, a group of companies identified as having £100m turnover potential within 3-5 years, by Silicon Valley angel investors, the previous year. In 2013, Inskin Media was named Best Media Owner in the IPA Media Owner Awards, having been rated as top company in the IPA Media Owner Survey that April. In 2012, Inskin Media won three British Media Awards; Inskin Media won Media Momentum’s Award as the fastest-growing digital business in Europe in 2011, and has since remained in its top 50 high-growth businesses.
For further information, please visit www.inskinmedia.com or contact:
Tristan Tobin: firstname.lastname@example.org
Head of Content
T: 0401 556 006