Experienced commercial media leader joins fast-growing brand advertising specialist

LONDON, 27 March, 2017 – Lander Davidson has joined Inskin Media, the international advertising technology business, as Head of Client Sales. Based at the company’s London headquarters, he will be responsible for developing Inskin’s client sales strategy and supporting the company’s commercial teams.

Davidson has spent 20 years in high profile media roles, including British Airways and Bounty, the parenting club. Lander launched his commercial media career in National Press, with Trinity Mirror.

This is an important appointment for Inskin Media; with the increased sophistication of client teams and the prevalence of programmatic trading, Lander’s skills and experience will prove invaluable in strengthening Inskin’s reputation for creativity, quality and brand safety.

Hugo Drayton, Inskin’s CEO, commented: “I am delighted to welcome Lander to this key commercial role at Inskin Media. His track record of success, his many key relationships, and his deep understanding of the media business, will be invaluable in cementing Inskin’s future with new brands.

Davidson added: “Inskin already boasts an impressive portfolio of brand clients, in the UK and around the globe. I look forward to building on its current success and to help Inskin grow further in this exciting, challenging market.”

Davidson will report to Inskin Media’s UK Sales Director, Evan Russell.

Fran Cowan: fran.cowan@inskinmedia.com
+44 20 3301 9099

 

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